Premmie Proud


I shot this little launch video in late December, 2016 for Baby Pic’s Premmie Proud campaign, which allows parents of premmie babies to post photos with personalised inspiring overlays.

The launch video features Australian mothers whose babies were born prematurely discussing their reasons for shying away from sharing photos on social media, followed by their reaction to the Baby Pics app. It was one of those lovely projects where everybody involved was doing it for the love of the project, which really shines through in the final video.

Special thanks to my agent at RMK for pairing me up with the awesome team at BWM Dentsu.

Below is the link to the Campaign Brief article.

Client: BabyLove
Client: Miracle Babies Foundation

App Partner: BabyPics
Co-Creator of Baby Pics: Sky Forbes

Agency: BWM Dentsu
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Creative Group Head: Denny Handlin
Creative Group Head: Jon Foye
Head of Onscreen: Margot Fitzpatrick
Senior Producer: Paul Johnston
Planning Director: Moensie Rossier
Senior Account Director: Andrew Henderson
Account Manager: Ashley Martin
Design Director: Eeuwout ‘Dutchy’ Baart

Production Company: Blue Boat
Director/DOP: Nicholas Price